Have you ever interacted with a brand and thought, “WOAH, this is awesome” and then found yourself relaying that experience to a friend? Let’s explore how you can spark conversations and joy in the hearts of your customers. One of the key ways we do this is through talk triggers.

But first things first, what are talk triggers? Talk triggers are unique and unexpected experiences or elements in your customer journey that get people talking. They set your brand apart, spark conversations, and create a lasting impression. Imagine the word-of-mouth potential!

Discovering your talk trigger is a creative journey. Start by identifying what makes your brand truly remarkable. It could be your outstanding product quality, an unusual service, a quirky tradition, or even a secret menu item. The key is to find something that surprises and delights your customers.

You’re probably already thinking of a talk trigger you’ve experienced. Maybe it’s the warm chocolate chip cookie you get when checking into a DoubleTree hotel or the secret menu items at In-N-Out.

A talk trigger can be a symbol of a brand’s values, like hospitality for DoubleTree and its cookie. Humor and personality, like that hometown diner. The talk trigger may even seem simple or mundane. But it can be magical.

Once you’ve pinpointed your talk trigger, it’s time to put it to work across your customer experience. Make sure it’s consistent and integrated into your branding. Whether it’s in-store, on your website, your packaging, or on social media, your talk trigger should be communicated in a way that fits within the customer experience—front and center on the website, posted at the door to your shop. And encourage your customers to share their experiences.

Of course, we need to know if it’s working, right? Measuring the impact of your talk trigger is essential. Keep an eye on customer reviews, social media mentions, and referral rates. These indicators will tell you if your talk trigger is resonating with your audience and creating the experience you desire for them. Creating delight with talk triggers is sure to ignite the spark in your marketing efforts.

Remember, the goal isn’t just to sell your product or service; it’s about leaving a memorable mark on your customers.